Project Description

Mackenzie Investments – Confidence In A Changing World

Partnering with our teammates at S-Media, Canada’s pre-eminent snow sports marketing agency, Resonator worked to bring Mackenzie Investment’s new “confidence in a changing world” position to life.

Together, the teams created a story for the television campaign featuring the Canadian Olympic athlete Manny Paradis-Osborne’s journey from podium through injury and rehabilitation and back to podium as a parallel journey for resilience in a volatile investment world.

Drawing on the experiences of Resonator partner and former Olympic Freestyle team member Richard Peirce, the team shot on location in Alberta’s Kananaskis Country in the gruelling Canadian winter.

The result is a campaign that shows determination, focus and confidence at the highest levels of sport and finance. The campaign will premier during the 2016 Super Bowl broadcast.