Project Description

County of Simcoe – Gold Award, Municipal Waste Association (MWA) Annual Promotion and Education Awards

Over the past number of years Resonator has delivered numerous award-winning campaigns for the County of Simcoe for a wide variety of initiatives for multiple audiences – consumer, local business, industry and government agencies.

Most recently Resonator created an environmental campaign evolving from our previous award-winning direction to increase diversion and awareness of new materials added to green bin program and to drive greater adoption. The “Grow Your Green Bin” campaign included radio and television advertising and experiential events throughout the county.

Resonator also launched the “Get Your Brass On The Bus” campaign to announce and promote ridership and awareness of a newly launched Simcoe County transit line. This integrated campaign, featuring a second-line jazz band, resulted in an increase of 124% beyond ridership targets.

Our work for the County of Simcoe has included elements encompassing brand strategy, development and design, print, writing and graphic design, interactive and online campaigns and film, radio, television and video production.